White + Joyal started
because we love helping people tell their stories. We get to work with companies that have a clear mission and love for the work they are doing.
We are always looking for the most effective ways to communicate our clients’ stories and our experience has taught us the importance of focusing on video and content marketing. We’ve used video to drive specific metrics for a broad swath of companies, from online publications, to food and beverage. In doing so, we’ve been successful in increasing audience growth, e-commerce conversions, and active users.
Our core focus
is providing measurable impact for our clients through video, and that’s no surprise. Video plays a huge role in successful storytelling—we see it everywhere and we respond to it instantly. In this way, a video is one of the most effective ways to communicate a narrative. Humans watch a video and by the end of 2017, video content is expected to account for 74 percent of all internet traffic.
The White + Joyal process
is focused on creating impactful videos, but that’s not where our role begins and ends. Many other firms or agencies focus on the top level: the video, itself. But in doing so, they often hand-off the finished product to their clients with the expectation that they will know how to push them out and make them impactful. That’s not our process, we do more.
We believe that nine times out of ten, this is where the conversation between the firm and the client should grow, not conclude. White + Joyal sees this moment in the process as an opportunity to both educate and provide an important service for our customers by creating the campaign and strategy to execute their videos effectively.
Additionally, most of our clients don’t know how to measure or analyze how video reach works. Analytics can provide the data, but we provide the insight. Likes and shares are great, but they don’t truly convert your potential customers into paying customers. White + Joyal shows it works.
We have the right team to produce the content and the strategy,
but how can it work for you? We tailor the work specifically to our clients and their needs. At White + Joyal we tap into the right customer base using the right platforms and understand that the sweet spot is being able to recycle content. Analytics is the long game, whether you are a young startup or a long-established company. You have to be patient, but you also have to pay attention to how your customer segments respond.
At White + Joyal Creative, it all starts with setting the right goals for you. First we dive deep into your company’s ethos and get to know your customer base. We uncover where your customers are and what they are looking for. We address their problems by solving their need for visual recognition. As is so often the case in life, seeing is believing when it comes to creating an effective marketing strategy.